Visual and Critical Studies Thesis
School of the Art Institute of Chicago
Using traditional color theory along with my own personal experience and anecdotes of others, I am able to deconstruct the normalization of the extreme cultural color condition of Red in Venezuela. Through the lens of color, I reflect on the social and political circumstances currently present. By doing so, I come to understand how a whole country can be divided into two colors. On one side, we have those who wear Red in support of the government and on the other, those who choose to wear White in opposition. A whole country divided into two: Red and White. Whether you decide to wear Red or White, you can't ignore the indisputable truth that colors are not just colors. They become symbols and thus, saturated with meaning. We then wear those symbols and become deeply saturated ourselves.